AI Visibility Workshop

Is your business showing up when customers ask ChatGPT or Google's AI Overviews for help? This hands-on workshop shows you how AI answers are formed and what it takes to be the business they recommend. Bring a laptop. You'll work on your own business during the session and leave with three things most of your competitors don't have yet: a live audit of how AI sees your business, an individual visibility baseline, and a written 30-day plan. What you'll learn: • Which AI tools matter, and how to prompt them in plain English • How to build an ideal-customer profile (ICP): who you serve and who you want to reach • How to turn your ICP into the questions buyers actually ask AI • How AI answers are formed, including entities, knowledge graphs, and the role of media coverage and trusted sources • How to assess your business against the AI Awareness framework: Invisible, Ignored, Misaligned, Aligned, Trusted Who should attend: Business owners, marketing managers and implementers, and anyone selling online in Nipissing, Timiskaming, Parry Sound and Muskoka. No technical background needed. About the presenter: Dave Burnett is the founder of AOK Marketing and PromotionalProducts.com and co-founder of Achievers.com, with more than 25 years in digital marketing. He'll be joined by James Savard, Ignite AI Program Lead at IION. About Ignite AI: This workshop is part of Ignite AI, IION's program helping small and medium-sized businesses in Northern Ontario adopt AI, with funding support from FedNor.