AI Second #03 - uMode Immersion

Welcome to the uMode Immersion. AI Second. People First. The immersion that begins your journey as a Context Leader in fashion. Your operation doesn't need another AI tool. It needs someone to govern the context, and that person starts with you. On October 29th, you will spend a full day alongside owners, CEOs, and executives from the fashion market who have made the same decision: to truly understand what changes in operations when AI stops being a discussion and becomes a competitive advantage. Why this immersion exists 95% of companies that invested in generative AI saw no return. The cause is not the tool: it's that AI knows nothing about your operation. It doesn't know your technical sheet, your collection calendar, your margin, your sell-out history. What's missing is not technology. It's someone who decides what AI needs to know and keeps that alive. What to expect from the day From 8:00 AM to 8:00 PM, in Brooklin, São Paulo. The morning breaks down the certainties: why 95% saw no return, which roles in your operation cease to exist and which ones are born, and what a Context Leader in fashion does. The afternoon is hands-on: with your computer open, you will build your Second Brain with the context of your brand and leave with a prioritized pain points map of your operation. Between blocks: breakfast, lunch, and happy hour included. These break moments often yield the most valuable conversations of the day. What you take away • Your Second Brain set up and functioning, with the real context of your brand • The BrainHub architecture applied to your business at four levels • The prioritized pain points and solutions map of your operation • The download of your operation's insights, built live. You won’t leave with just notes. You leave with ready-made solutions. About the group There will be 30 selected individuals. Owners, CEOs, and directors who decide the brand's future; it’s not a symbolic number; it's the right size for everyone to get to know each other, and the group to continue existing after the day. That's why registration is subject to approval. The quality of the group is what makes the immersion work. What to prepare We are excited for another unforgettable edition. See you in September. 💜— uMode Team 📍 Brooklin, São Paulo 📅 October 29, 2026, Thursday 🕣 From 8:00 AM to 8:00 PM