AI for Marketing

Marketing can feel overwhelming when you're balancing product development, customer conversations, fundraising and everything else that comes with building a startup. With so many channels, tactics and trends competing for attention, knowing where to focus your efforts is often the biggest challenge. This practical workshop is designed to help founders cut through the noise and identify the marketing activities that genuinely drive results. We'll explore how startups can build awareness, reach the right audience, and create repeatable marketing processes without needing a large team or budget. Through real-world examples and actionable frameworks, you'll learn how to prioritise your efforts, avoid common marketing mistakes, and develop an approach that supports sustainable growth. Whether you're launching your first product or looking to gain more traction, you'll leave with a clearer understanding of what marketing actually works for an early-stage business.