How Will PR and Marketing Continue to Share Content in the Age of AI? — Orix Life Insurance and AVILEN: The Realities from Two Fields

How will corporate communication change in the age of AI that can 'write'? With the spread of generative AI, the task of creating articles and content has become astonishingly fast. On the other hand, what remains is a different question. How can we continue to communicate with a limited number of people? When each department begins to communicate, how can we maintain quality and consistency? Is there a way to avoid starting from scratch each time one moves, for skills that take time to acquire? In this event, two companies, Orix Life Insurance and AVILEN, will take the stage. From the perspectives of PR and Marketing, with differing stances, we will discuss how they have incorporated AI, such as the AI editing assistance tool 'StoryHub', into their operations and how they have transformed their structures and outcomes. Recommended for: * Everyone involved in communication and content creation, regardless of whether they are from media or corporations, and even those who do not use StoryHub are welcome. Please join us. Event Overview Regarding Registration This event requires prior approval. After applying, your registration will be confirmed upon verification by the organizer. We ask for your understanding as the content discussed on the day will delve into practical matters of each company. Speakers 【Tetsu Yamaguchi (Orix Life Insurance Corp. Corporate Communication Team Leader)】 Born in 1987. Joined Orix Life Insurance Corp. as a new graduate, after gaining experience in the agency sales department, engaged in corporate communication activities. Responsible for internal and external communications, operation of owned media, and promotion of social contribution activities. 【Yohei Takada (AVILEN Inc. Marketing Team Leader)】 Born in 1990. After working in editing and advertising sales in the mass media industry, joined BrainPad as a marketer. In 2020, launched the owned media 'DOORS -BrainPad DX Media-' as editor-in-chief, leading media growth. Promoted to Group Manager in 2022. Joined AVILEN from July 2025, overseeing everything from marketing strategy planning to content planning, production, and execution of initiatives. Program for the Day (Tentative) The All-in-One AI Editing Assistant 'StoryHub' '’StoryHub' is an all-in-one AI editing assistant that solves the challenges of the content lifecycle. With functions that assist all processes of production for which patents have been obtained, those looking to communicate information for the first time can also confidently create high-quality content. Company Overview StoryHub Inc. is a startup that supports corporate storytelling in the age of AI. With the mission of 'becoming a hub for co-creating valuable stories,' it develops and operates a multi-product group 'StoryHub Platform' that supports the entire content lifecycle of planning, collecting, producing, and distributing. Additionally, we provide content creation support alongside media professionals, working to establish a system where high-quality stories can flow abundantly in society. Event Policy https://storyhub.jp/policies/event