4-й ПКамп Покет BH – 2026

Artificial Intelligence has moved from being a trend to becoming an integral part of how digital products are conceived, developed, maintained, and evolved. But what does this mean in practice for those working in Product?In this edition of PCamp Pocket BH, we will explore how the adoption of AI is transforming the way products are built, based on real experiences from squads that are already experiencing this change in their daily work.The program starts with a lecture on the evolution of Product and the role of the Product Owner in the era of Artificial Intelligence. Following this, a panel will bring together PMs, POs, Product Designers, and Devs to share how AI is impacting the work of squads in practice.We will discuss changes in collaboration between disciplines, in the use of tools, in decision-making, and in the way products are built, featuring lessons and real cases from those who are already living this transformation.LECTURE: TDBPANEL: The new dynamics of Product teams in the Era of AI📅 July 30📍 Localiza Labs🎟️ Limited spots💜 Conversation and Product. The way the community likes!