AUDIENCExSCIENCE 2026
Descrição
AUDIENCExSCIENCE is a premier conference focused on the most pressing challenges and recent advancements in audience measurement, specifically examining the dynamic interplay between artificial intelligence (AI), marketing, media, and consumer insights. This year's event will delve into the transformative effects of AI on research workflows, measurement systems, and consumer behavior.
Destaques
Celebrates ARF's 90th anniversary of advancing advertising and marketing science. Focuses on the intersection of AI, marketing, media, and consumer insights. Keynote speakers include Bob Lord, Laura Martin, and Shelly Palmer. Explores AI-driven search's impact on discovery and trust. Discusses attention science and engaging diverse audiences with cultural sensitivity. Addresses video measurement challenges across CTV, linear, and streaming platforms. Examines the evolving role of legacy media in a fragmented ecosystem. Showcases advanced, privacy-centric approaches to audience definition and targeting. Features sessions on AI applications in marketing and research methodologies. Provides insights, tools, and evidence shaping the future of marketing, media, and measurement.
Localização do evento
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Conheça os palestrantes
Aaron Slotnick
Tema:TransUnion
Aarti Bhaskaran
Tema:Snap
Abhijit Shome
Tema:Vice President of Marketing Technology
Adam Shlachter
Tema:US Client President
Alexis Harris
Tema:Research & Insights Lead, North America and Global Functions
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