AUDIENCExSCIENCE 2026

Beschrijving

Hoogtepunten

Celebrates ARF's 90th anniversary of advancing advertising and marketing science. Focuses on the intersection of AI, marketing, media, and consumer insights. Keynote speakers include Bob Lord, Laura Martin, and Shelly Palmer. Explores AI-driven search's impact on discovery and trust. Discusses attention science and engaging diverse audiences with cultural sensitivity. Addresses video measurement challenges across CTV, linear, and streaming platforms. Examines the evolving role of legacy media in a fragmented ecosystem. Showcases advanced, privacy-centric approaches to audience definition and targeting. Features sessions on AI applications in marketing and research methodologies. Provides insights, tools, and evidence shaping the future of marketing, media, and measurement.