AUDIENCExSCIENCE 2026
תיאור
AUDIENCExSCIENCE is a premier conference focused on the most pressing challenges and recent advancements in audience measurement, specifically examining the dynamic interplay between artificial intelligence (AI), marketing, media, and consumer insights. This year's event will delve into the transformative effects of AI on research workflows, measurement systems, and consumer behavior.
נקודות עיקריות
Celebrates ARF's 90th anniversary of advancing advertising and marketing science. Focuses on the intersection of AI, marketing, media, and consumer insights. Keynote speakers include Bob Lord, Laura Martin, and Shelly Palmer. Explores AI-driven search's impact on discovery and trust. Discusses attention science and engaging diverse audiences with cultural sensitivity. Addresses video measurement challenges across CTV, linear, and streaming platforms. Examines the evolving role of legacy media in a fragmented ecosystem. Showcases advanced, privacy-centric approaches to audience definition and targeting. Features sessions on AI applications in marketing and research methodologies. Provides insights, tools, and evidence shaping the future of marketing, media, and measurement.
מיקום האירוע
תן לרשת שלך לדעת שאתה הולך
שתף אירוע זה כדי להתחיל שיחות, להזמין עמיתים ולהתחבר לפני תחילתו.
הכירו את הדוברים
Aaron Slotnick
נושא:TransUnion
Aarti Bhaskaran
נושא:Snap
Abhijit Shome
נושא:Vice President of Marketing Technology
Adam Shlachter
נושא:US Client President
Alexis Harris
נושא:Research & Insights Lead, North America and Global Functions
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