Generative Engine Optimization: How Brands Get Found In The Ai Era

Your brand is being described inside ChatGPT right now — and you have no idea what it’s saying. A majority of B2B buyers now start their research inside ChatGPT, Perplexity, and Gemini, not Google search. The shift from search to answers is the biggest change to brand discovery in twenty years, and most brands have no strategy at all. This 60-minute working session at The Moore (1922 Room) breaks down what Generative Engine Optimization actually is, why the window to establish category authority is closing fast, and the concrete steps to take before your competitors do. Hosted by Mitchell Stoller, founder of Literate AI, quoted in The New York Times on the future of brand discovery in the AI era. Mitch has become one of the go-to voices for CMOs, boards, and founders navigating what happens when Google is no longer the front door. Schedule • 6:15 PM — Arrival, Cocktails & Light Bites • 6:45 PM — Talk Begins • 7:30 – 9:00 PM — Q&A; Networking & Open Discussion