26 - 27 Feb 2025
Conference
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This summit focuses on the evolution of Medical Affairs from a primarily scientific support function to a dynamic, patient-centric, and data-driven discipline. Key topics include emerging trends shaping Medical Affairs, the rise of Key Opinion Leaders (KOLs) and Digital Opinion Leaders (DOLs), the integration of AI and digital innovations, and strategies for enhancing patient engagement. Attendees will have the opportunity to engage with industry experts through case study presentations, panel discussions, and interactive sessions, gaining insights into bridging the gap between science and commercial objectives in an ever-changing healthcare environment.
